Unused CSS

Great Website We Found

WordPress: The Good and the Bad

What We Like
If you have been following us for any length of time,  you know that we are big fans of the WordPress platform for website development. We like it because it has a wealth of handy plugins that make our lives easier…especially when it comes to the SEO portion of website development. Using WordPress allows us to spin up sites pretty quickly and not have to worry about custom coding things like mobile compatibility, security protocol etc.

What We Don’t Like
As we mentioned above WordPress is really handy and has a ton of upside, but let’s be honest here; it has some glaring issues.  One particularly frustrating element when using an off the shelf template is that it comes with a pretty significant amount of bloat.  If you have ever run your site through something like Pingdom or GTMetrix or even Google’s own website testing tool, I’m going to guess that right out of the box your template didn’t do so well on the performance tests.
Where's the Bloat?
So Where’s The Bloat Coming From ?
In our experience, most of the bloat comes from JavaScript and CSS files.  When the developers code the templates that they sell, they end up having to code for every possible scenario under the sun.  It works out well for them because its a  hit it and quit it type situation.  The good developers will offer some level of basic support, but if you really want to tweak your WordPress site and get it smoking fast you’re going to have to get your hands dirty and dig into the JavaScript and CSS.

What Can I Do?
We’ll cover some things you can do to tidy up your JavaScript in another post, but for now let’s focus on what you can do with your CSS.  There are some speed plugins like WP Rocket and WP Optimize that will do some CSS compression for you.  For a good list of plugins, check these out.

Depending on your skill set and comfort level, these plugins may be as deep as you want to wade into the CSS pool.  Here at DanyShop we like to swim in the deep end of the pool and really tweak our websites to get them as fast as we can.   Unfortunately this involves a great deal of manual work.

While trolling around on the internet, we found a site called Unused CSS.   We just started using this site, but so far we love it.  There is a free version available that will crawl one level of your site and show you all of the CSS in your site that is not necessary.  The Unused CSS causes extra load time and puts unnecessary load on your website.   We highly recommend upgrading your account to a paid version. This way you can crawl your entire site and make sure you get a global view  of what CSS you can safely get rid of.   For example, you may have some CSS that is not used on your homepage but is heavily utilized on the internal pages of your site.  The paid version is well worth it  for this global view alone.

Ok, let’s get into it.  Start by visiting Unused CSS and sign up for an account.  Put in the URL of your site and let it  do its thing.  After its done running it will give you a dashboard view of your website.   We love the graphic breakdown that shows you how much smaller your CSS file can be if you go in and eliminate all the  unneeded CSS.
*** CAVEAT:  Always make a back up of your site and CSS before implementing on your live site just in case!
Unused CSS Below the dialog box, you’ll notice there are even more options to customize the depth you want to explore your website.  The first display box where it shows you crossed out sections of your CSS is worth the price of admission alone.  To go through and try and explore all the pages in your site and then manually configure and test what effect it might have on your site is quite frankly a nightmare.  This tool does it all in one click.



Unused CSS

After you have run through your site, you can download your CSS and replace it on your website and your good to go.  If your website has multiple css files associated with it, Unused CSS has the ability to go in and look at each of the separate CSS files. (See pic below)

CSS modification


We are currently working on a Hearing Aids Kansas City website for a new client and we’re curious to see how things turn out after we have cleaned up the CSS on the template we’re using.   We suspect there will be a SIGNIFICANT improvement in performance and speed.  Stay tuned to this space and we’ll keep you updated on how it does.   Big thank you to the folks at UnUsed CSS   for such a great tool.

Hope this helps you with your WordPress and CSS development

Until next time!



tumblr SEO

Tips for Tumblr SEO

tumblr SEO The blog sites that you publish on Tumblr are most of the time indexed in search engines like Google, Yahoo and Bing. This is not always the case though and you may need to do something like add a video or build some backlinks to it to get it to index.  There are a lot of people on the internet that have the belief that you cant do much with a  Tumblr blog site  Hopefully our short list here will give you some tips and tricks to improve your Tumblr presence.

1. Craft an engaging keyword and include it in the title. Make sure you have a custom-made URL for each of the posts and include the finest keyword in the title.

2. Choose cool and engaging images: While including images or images, Tumblr will pop out a description window. The description needs to be keyword abundant and relevant to what your blog/topic is about

3. Supply descriptions for both the material being linked  and likewise the material in the external link when you connect your blog site text to external material. In this manner, you will have the ability to place more keywords than otherwise.

4. Add a meta tag :Browse your style’s HTML for a meta tag description. If it is not there, include it, and you need to examine this every time you upgrade your blog site.

5. Sitemap :If you do not have a sitemap for your Tumblr, prepare one and send it to Google Web designer Tools. Your Tumblr is one out of the million others with comparable material. You need to do something to make it stand out and look like a “real” site.

6.Keywords:Place a keyword that  explains your blog site in your domain. It will be more helpful if you might keep it brief by removing unneeded words and utilizing just those particular words that will assist comprehend exactly what your blog site is all about.

7. Get Social With It: Under the Posts area, you will have the ability to include social bookmarking tools. Due to the fact that it will assist your posts take a trip outside Tumblr and capture on with other social networks, it is vital to include these tools to your Tumblr

8. Pay Attention to the Header: The header in the primary page will be the very first trait that will be seen, so, keep it in size H1 and as the visitors click on it and browse to the blog site material, you will have more essential traits that you will desire them to observe. The other crucial traits like the subheadings can be set in H1 in the blog site page.

9.Post Titles: Let it be the title rather than something that does not assist place keywords if you desire to supply a link that will take visitors to the very first page of the blog site. Connect the title to the primary page if you desire to supply one.

10. Keywords in Your Permalinks: If you can utilize keywords in the permalink URL, it will be more valuable. To allow this, look under the Advanced Settings and allow the Usage Detailed URLs.

11. FILL OUT YOUR PROFILE:  This is very important. If you have the default Tumblr background and avatar, you need to take the time to fill these out and customize your profile. No one wants to follow an account that looks like its being run by a bot or being used for spam purposes.  Treat it like a real website. Take the time to craft it
Following these suggestions will assist you in enhancing your Tumblr. Make sure that you have actually turned on the selection  that lets search engines index your Tumblr. Good luck Tumblrs.

Here are some great examples of people doing it the right way on Tumblr.

  1. http://lovefoodandbooks.tumblr.com/
    Not much content on this one right now, but they are on the right track. They have a custom Tumblr theme installed and have spent some time making this site look good.
  2. https://www.tumblr.com/blog/theoutsiderinpajamas
    She has a real profile.  She has good content and its a variety of different types of content.
NFL Combine Training Athletic Strength Institute

Ranking Local Sites Outside of Your Area

Ranking Outside Your City


First let’s look at the importance of local rankings:

  • All of the search engines are now using some form of geo-location to determine the results they display to the user
  • Users tend to use a geographic modifier when they are searching for a service. Most of the time they want to physically go to that location or need a service performed in that area.
    For example, if you decided that you wanted to try out for the NFL.  The first thing you are going to need to do is find an NFL Combine Training Facility. We are HUGE Kansas City Chiefs fans, so just for fun lets use KC as our example location.  If you just do a raw search for “NFL Combine Training” you get a search page that looks like this.

    NFL Combine Training Lot’s of big name, national brands and some online course offerings. Not anything I’m diving over my desk to grab the phone and call. One is a news listing and isn’t really relevant to what we were search for.  Nice job Google.  j/k

    Now, if we perform the same search for “NFL Combine Training Kansas City” you’ll see results like this:
    NFL Combine Training

    Let’s take a closer look at one result in particular.  The Athletic Strength Institute result that is the 4th listing down.  Notice that they have the words “kansas-city” as part of their URL slug.  This means they are more than likely located in Kansas City or they serve the KC area. Click here to visit the full listing and check it out for yourself.   There are really only 2 viable options here.  One is the ASI listing and the other is the Athletes Performance Listing.  I’m not clicking on a site that has a page called 7.html.

  • Finally, customers are starting to place more of their trust in local businesses with real people running them.  People would rather be able to pick up the phone and talk to the owner than try and wade through the customer service jungle of a big name site like Wal Mart or Amazon.

    Seriously, do you want to wade through all this and wait 3-5 business days to get an email back that may not solve the problem or call Chris, the owner and have him fix it the 1st time?

    wal mart customer service


Occasionally we have clients that ask us if we can help rank them outside of their initial or “home” location. It’s not something we run across very often, but it is something that is doable.
Here is our some tips when it comes to ranking a company in other areas.

  1. On Page SEO The search engines aren’t going to rank you very well in your own area if your on page SEO is not in tip top shape, let alone rank you in an additional area.
  2. Google Map Configuration:  This is a bit of a “grey” area *wink wink*  but if you have a GMB account, you can go into your maps and change the settings to a service area rather than serving your customers at your location
  3. Additional Physical Location:  If you have one, you need to set up a brand new GMB account for each branch of your company.  For example, if you had Larry’s Chicken Shack as the main location and then another location that was further south, you would need to have a separate, stand alone set up for Larry’s Chicken Shack South
  4. An already ranking site:  1st you are going to have to rank your main site and have it well positioned before you dive into trying to rank the 2nd or 3rd locations.  Remember, just like everything in SEO, a good foundation and base is paramount to your success.
  5. Mobile Friendly:  In 2016 your site absolutely, positively has to pass Googles Mobile Friendly Test of you have no shot at ranking in multiple locations.
  6. Schema and Structured Data:  We aren’t going to divulge much here, so you’ll have to do your own homework here, but there is a wealth of information available on schema.org and Google Structured Data Tools. on how to set up your listings and structure them so Google knows what you are trying to do and can understand it.

    Ok, we’ll give you one freebie  🙂   http://schema-creator.org/

Ok, that’s pretty much it. Let us know in the comments if you have any tips or tricks you’d like to share.

SEO and the Summer of 2016…

Now that we’re into the full swing of Summer, while you’re probably taking care of many things in your business, don’t forget to devote some time to making sure your website is Google, Yahoo and Bing complaint. It might be time for a summer tune-up. There have been some changes and updates in what Google is looking for over the last few months. Once again, mobile is being viewed as being more and more important, and it’s key that all pages on your website are mobile friendly. If you’re not sure how your site stacks up, give us a call – we can provide a no-cost, no-obligation audit of your website and let you know what needs to be worked on – as well as what’s working well on your site.

In addition to being mobile friendly, Google is paying more and more attention to “page load speed”, which is how quickly your front page loads onto a device when someone comes to it. And if you think about it, it only makes sense that your main page should load quickly. It indicates that you’re ensuring that your site visitors and potential customers are having a good experience.

And speaking of customers – do you have all of the relevant social accounts that one might expect to find on your site? If you haven’t set up a LinkedIn, Facebook, Twitter or perhaps a Pintrest account, don’t wait – get those enabled and filled with high-quality, relevant content! More and more, the “Big 3” search engines – Google, Yahoo and Bing – want to see that your website is making sure that your customers can connect with you.

As always, we’re here to help. If you have any search engine optimization questions, or want to know how your site ranks, we can provide a detailed audit, along with recommendations. If you already have a developer or webmaster that you’re working with, great. If not – we have a dedicated team on staff that can make sure your site is 100% optimized, which means that your customers can find you online.


Ways to Enhance WordPress SEO With Schema.org

Schema-org-a[1]Believe it or not, this statement is precise. Schema has actually been the task of major online search engine given that 2011. Google, Bing, Yahoo and Yandex have actually thought it over – and they’re making use of Schema markup even today. Let’s go through its benefits – SEO and otherwise – and how you can use it for your site, in this post.

The competition for the highly prized virtual property of the first page of online search engine outcomes will likely only increase in the next few years. Any strategies that assist a business more clearly proclaim what it needs to provide potential visitors will just assist that site attract more traffic. Professional organizations and companies have absolutely nothing to lose by executing the schemas into their site content.

In the following page, you will see the HTML of your page with the appropriate microdata placed in the areas that you chosen. I have actually had this page bookmarked for the past two weeks waiting to get back to it; however now I’re read it, I believe you have actually just doubled my workload for the NEXT two weeks, lol. My objective in this short article is to reveal you exactly the best ways to get going making use of schema markup for your website. Now, let’s talk about ways to use schema markup. Your goal is to rank much better, look better, and do much better in the SERPs and in front of users.

This may appear pedantic, but utilizing schema markup” and” interchangeably can generate more confusion. When, for example, you state the type hierarchy supplies most of the markup types that are available” that’s not true: the type hierarchy of provides all the types and homes readily available for vocabulary. I just read a short article from Online search engine Land that a schema markup can in fact enhance my conversions by up to 30 % because of the rich snippets that it offer to my search listings. That genuinely highlights the vital of having schema markups.

Exceptional, Two days ago I went to Structured Data Testing Tool, but not able to produce this. Now I can do it sure. The content on your site gets indexed and returned in search results page. Certainly. But with schema markup, a few of that material gets indexed and returned in a different way. As I pointed out previously, there is a myriad of markup types. To get the complete list, check out The Type Hierarchy This master list offers the majority of the markup types that are available. Instead of examining a released websites, I’m going to evaluate the code that the tool created for me, and which I downloaded.

An easy option is to download the automatically-generated HTML file, and copy/paste it into your CMS or source code. So, I’ve executed this on my business’s blog site (/ blog), however I do not precisely see the point– blog site short articles in search results don’t appear any in a different way than before. The markup is all proper, and I’ve verified using Google’s Structured Data Markup Assistant. I just Googled the article of kissmetrics and there are no rich-snippets or a score function for your posts. One of the reasons we started our company was to constantly fulfill interesting and brand-new people and assist make their ideas come to life.  If you are struggling with Schema.org and structured data mark up, here are a few companies we highly recommend to help you get it sorted.



5 Tips To Improve Your SEO With The Help Of Social Media

With assistance of social networks web sites you can ensure your firm can quickly gain traction online. As a small business proprietor, you do not have a boatload of money to spend on advertising and marketing. What I love about teaming up with local SEO experts  is that they bring the technical expertise laced with advertising and marketing facts that allow you to benefit from doing the right things… the proper way. If you desire to grow your  business and increase your income as well,  you need to be aware of  your marketing  plan compared with what your competition is doing.  Dollar for dollar, Internet marketing is the best ways to accomplish all your marketing and advertising goals. Web marketing or Web marketing or E-marketing are constantly changing and you need to be able to adapt at a moments notice.

Email, print, radio, tv, social networks … all factor back into your websites success. Internet marketing or Web marketing is the tool to advertise services and product with net. The negative aspect of standard marketing and advertising is it is actually expensive and require much more time for to get success. It is a task to develop recognition of consumers in thing/ company/ services by making their brand name liked utilizing various advertising and marketing approaches. The globe of SEO professionals contains people that need you to think Search Engine Optimization is a black magic that’s everything regarding deceiving the on-line search engine. Most of the industry equates  SEO simply with content advertising. Its more than that. SEO is  a bunch of little things that build up a bigger thing.  We often reach out to the guys at  Blue Agave Soft  for advice from one of the industries best firms out there.

Your company’s social internet site will definitely show up in the search results when anyone seeks your solutions or things. The money, effort and time you ‘ve put into making sure your site’s rankings may  perhaps end up with being zero if your rivals are functioning versus your SEO project outside your understanding. One of a number of ways whereby your competitors could strike is through social networks network website.

We make the effort to explore the secret of SEO  as well as website design tips. We can  demonstrate just how your website can be utilized as a POWERFUL MARKETING DEVICE. Bulk of SEO professionals think of social media network sites as something completely different from Online search engine marketing and advertising. Directly Advertising is committed to being Straight and also Transparent in all that, we assist you dominate your business online.

There’s no doubt that unique & fresh content has a vital part in raising SEO of any type of sort of website, but now there are various various other selections additionally which can help to take your SEO to the top. These guys are another group of   Search Engine Optimization  experts we routinely engage for advice. They remind us to  spend time, initiative as well as cash in social networking as well as Search Engine Optimization efforts. . Some times its simple. Getting back to the basics…on page optimization, keyword research and so on.

Mоbіlе SEO Grоwіng іn Imроrtаnсе Aѕ Wеb Economy Sеt tо Dоublе bу 2016

mobileNеw rеѕеаrсh саrrіеd out bу thе Bоѕtоn Cоnѕultіng Grоuр аnd соmmіѕѕіоnеd by Gооglе

hаѕ рrеdісtеd thаt thе vаluе of thе glоbаl Internet economy tо G20 countries wіll dоublе bу thе уеаr 2016, from thе еԛuіvаlеnt оf £1.5tn tо £2.7tn. Thаt’ѕ trіllіоn. Yes, you rеаd thаt rіght.

Amоngѕt thе bold predictions mаdе bу the report, thе rеѕеаrсhеrѕ ѕау thаt thе Intеrnеt wіll:

Whаt thе rеѕеаrсh shows is thаt thе potential fоr buѕіnеѕѕеѕ tо capitalise оn thе Intеrnеt is ѕеt to grоw оvеr thе nеxt fоur уеаrѕ, раrtісulаrlу fоr any businesses іnvоlvеd with оvеrѕеаѕ е-соmmеrсе. But іt іѕ аlѕо a warning ѕіgn for аll buѕіnеѕѕеѕ with аn оnlіnе рrеѕеnсе thаt thеу need tо сhесk thеіr online marketing ѕtrаtеgіеѕ, tо prevent them frоm fаllіng bеhіnd as wе go іntо the next рhаѕе оf thе Intеrnеt’ѕ growth.

Pеrhарѕ thе mоѕt ѕtаrtlіng ѕtаtіѕtіс іѕ thаt 80% of all Intеrnеt connections will bе mоbіlе by 2016. Frоm an SEO реrѕресtіvе, thіѕ means thаt аll buѕіnеѕѕеѕ nееd tо gеt tо wоrk орtіmіѕіng thеіr sites fоr mobile uѕеrѕ.

Despite their ѕurfасе ѕіmіlаrіtіеѕ of ѕсrееnѕ аnd buttons, mоbіlе dеvісеѕ wоrk in very different ways from dеѕktор or lарtор соmрutеrѕ. Sсrееnѕ аrе muсh ѕmаllеr, аnd соntrоl dеvісеѕ wоrk dіffеrеntlу than the ѕtаndаrd mouse-keyboard configuration (ѕоmеtіmеѕ thе control device іѕ the screen іtѕеlf). The wау people uѕе mоbіlе dеvісеѕ – often оn the go – аlѕо differs frоm trаdіtіоnаl Intеrnеt uѕе, whісh hаѕ uр untіl now been a static асtіvіtу.

In оrdеr tо рrоvіdе the bеѕt rеѕultѕ fоr their users, mоbіlе-оrіеntаtеd ѕеаrсh еngіnеѕ аrе соnѕtаntlу improving thеіr аbіlіtіеѕ to rесоgnіѕе which content іѕ optimised for vіеwіng оn a mоbіlе dеvісе. In еѕѕеnсе, what this mеаnѕ іѕ thаt іf businesses dоn’t wаnt thеіr wеbѕіtеѕ to bе rеndеrеd virtually іnvіѕіblе to thе grоwіng number of mоbіlе Internet uѕеrѕ, thеу nееd tо take ѕtерѕ tо орtіmіѕе thеm for ѕuсh dеvісеѕ.

Tаlk to your web dеѕіgn аgеnсу tо fіnd оut whether уоur ѕіtе іѕ rеаdу to capitalise оn thе grоwіng rіѕе оf mobile brоwѕіng.

Doing it yourself or hiring a professional?

Do you think it’s possible for a heating company as such furnace repair Kansas City among others to be able to determine the amount one can actually save when they install a brand new high-efficiency furnace? No, they can’t! They can’t correctly tell you about your saving on energy since they don’t reside in your home. Therefore, they know nothing to do with your hydro and gas bills, but you do. However, they can correctly tell you the difference between your existing furnace and the new one in terms of efficiency. There are some calculators online that can help you determine your home’s efficiency ratings. Now, let’s view the facts:

Simple Do-It-Yourself Fixeskansas city HVAC

a) Resetting
Your heating furnace, just like other constantly used machines, is certainly going to have a glitch at one time or another. Unfortunately, when this happens, you may not realize until somebody physically checks the situation out. But fortunately, you don’t need to call Kansas City Furnace or any other professional furnace service to see if your switch just requires to be reset. In fact, it is just a simple task of engaging your due diligence and flipping your furnace breaker off and on again.

b) Changing the filter
Changing the furnace filter is also another simple do–it- yourself thing that you can comfortably fix without the help of Furnace Repair Kansas City. In fact, various furnace repair professionals such as Kansas City Furnace among others are of the view that a filter should be changed after every two or three months. The replacement, however, depends on a couple of factors such as whether you open your windows or not, the presence of pets or smokers at home, and the number of times you run your air conditioner or fan. These factors significantly contribute to your furnace level of output and naturally diminish the efficiency of your furnace within a short time.

When to Call the Professional

a) Stopped working /not working at all
If your furnace has stopped working or isn’t working properly, you feel stranded and try to figure out the cause of the problem. Could it be an issue to do with a clogged filter or a tripped breaker? Well, your guess may be right or wrong depending on your experience with the furnace in the past. However, it is advisable to call your local furnace repair service professional, Furnace Repair Kansas City or any other expert at your reach to have a look at it. This does not mean the worst and thus there is no need to fear. It simply means that the issue at hand goes beyond your scope of expertise.

b) Loud noises when turned on
In case you hear loud noises every time you turn on your furnace, immediately you should know that something is obviously not working well. Hurry up and get in touch with a professional to avoid a more serious problem with your heating furnace. Always do this for any abnormal sign that you can’t fix yourself. If you smell a strong gas odor, call 911 or your local fire department.

Fixing small plumbing problems to save money

One of the best ways of saving money is calling Kansas City Plumbing or your local plumber to fix small plumbing problems before they get bigger. You may not realize how an unattended, seemingly small issue can balloon into a major one. Therefore, you should stop ignoring small problems with your plumbing system as they are definitely going to cause bigger problems than you expected. Here are two aspects that are normally ignored:

Emergency Plumber Kansas CitySeptic Tank Maintenance

Have you ever thought about the stuff that people flush down their toilets and where it goes? What kind of  question is this? Well, it is fair enough to flush it and then it’s out of sight and out of mind! Luckily, most of us never have to think about it! Nearly half the population of your state occupies a house that has a septic tank. That is something Emergency Plumbing Kansas City or Kansas City Plumber among others can address, but let’s avoid many details for now. The septic tank is the main collection points of sewage (waste water).we just flush and do forget but they require regular and consistent maintenance.

How often

Let Kansas City Plumber or your plumbing specialist open your septic tank and empty it for your systems sake and for your peace of mind. Well there is no simple response to what time this tank should be emptied but it depends on such things as the (sorry to say it) consistency of the stuff that goes into, and of course, its size. Fundamentally, if your septic tank is not pumped on a regular basis, it causes problems worth thousands of dollars. Just ask Emergency Plumbing Kansas City or your local plumber to give you some advice on how to maintain your septic tank.

Low Water Pressure

What do you normally think every time you are about to wash the dishes but your faucet gives you just a tiny trickle instead of a steady stream? Perhaps there is a problem linked with water pressure. You are right! This can be solved by simply checking the pressure gauge; you can fix this easily. However, if the water pressure, according to your pressure gage, is ok, then you have got a much bigger problem. Perhaps the drain is clogged.

plumber Overland ParkReplace that old flapper
If the flapper in your toilet has seen better days, it may be time to replace it with a brand new one. Even a slightly aged flapper can allow water to continue to run even after the toilet has been flushed. Most local hardware stores like Ace Hardware, Lowes, and Target sell easy to install replacement flappers for most toilets.

Call the plumber
This can be easily handled by Plumbing Kansas City or any other reliable local plumbing service. They will use their apparatus to suck out blockages in the pipes. For a house with a refinished basement, a clogged drain is a recurring issue since they have small pipes. In such a case, get a plumber to give you an estimate on how much it will cost you. Remember it is well worth fixing.
You may be wondering how fixing these two areas saves money but the reality is that if you ignored the septic tank and the water pressure in your pipes, the problem would graduate to other levels that call for replacement.

What Are Some Of The Benefits of SEO And Why You Need It

The major search engines, most notably Google, have changed the digital and online landscape drastically over the last few years. However, there is one factor of creating a successful business on the net which hasn’t changed at all – SEO. Search Engine Optimization offers many benefits to those who utilize it properly.

Here are the top 5 benefits laid out for your assistance.

Higher Targeted Traffic – Whatever you might be selling online, you want those who are looking for that product to come to you. Preferably you first, too. The only way to accomplish that is to implement proper SEO for your site and business. Everything from choosing the proper keywords in your product reviews and descriptions to ensuring your sites html code is optimized properly.ROI-seo

Return On Investment (ROI) – No one likes to end up in the position where they are spending more than they earn. That isn’t what a successful business is all about. Optimizing your site for local and organic search engine results can provide you with much better ROI in the long run.

Cost Efficiency – SEO is, more often than not, free. So the cost effectiveness of it, if done properly, is definitely worth a business owner’s while. Sometimes you may want to spend a bit of money and hire a professional SEO expert. That would be up to you. Either way, of your site is optimized well then it is a win-win situation for you and your business.

Better Site Usability – All of us have come upon sites in the past that were hard to navigate. If you’re old enough to remember, many sites of the 90’s and early 2000’s were like that. And, if you’re anything like me you probably couldn’t wait to hit that back button to continue your search elsewhere. No one wants that to happen to them when they’re trying to sell something on the net. Better SEO means your site is easy to navigate and therefore, much more likely to reap financial success. If your site isn’t optimized properly, Google and big engines will let you know about it pretty swiftly, that’s for sure.

Branding – Ah, and now we get to the meat of the matter. All businesses, no matter what genre they may be in, need to be branded. People need to be able to remember the name of your site and business. Always. As well as the search engines and social media sites. The more you put your brand out there, the more reach and longevity your online business will experience. Brand your site at every opportunity that arises.

The benefits of SEO can never be overestimated. It is the key to successful business and most likely will be as long as the world revolves around the internet.